Our client is a globally recognized consumer products brand with a legacy spanning nearly a century. Their products are a staple in households worldwide, making appearances in daily life. As part of their growth and strategic expansion, they are seeking a dynamic Contract Digital & Social Media Manager to enhance their online presence and engagement.
Title: Contract Digital & Social Media Manager Location: Remote, US
Key Responsibilities:
Develop and implement digital and social media strategies that align with the company's objectives and brand identity.
Drive the company's presence across new and emerging digital and social media channels, proposing and executing strategies for entry into new spaces, including mobile applications.
Oversee all digital and social media channels, ensuring a consistent look, feel, and voice across platforms.
Monitor and analyze channel performance, measuring business impact, and making data-driven recommendations for continuous improvement.
Lead and manage relationships with external agencies, collaborating directly on strategy development and execution.
Work closely with Consumer Affairs to ensure timely and accurate resolution of consumer inquiries and issues raised through digital platforms.
Regularly review social media channels to identify potential issues within the product community.
Develop and implement crisis management protocols to address and resolve issues promptly, maintaining brand integrity.
Stay abreast of industry trends, emerging platforms, and technological advancements to keep the brand at the forefront of digital innovation.
Propose and develop targeted solutions, such as mobile applications, to enhance customer engagement and experience.
Requirements:
Minimum of 5 years of communications experience within the consumer packaged goods (CPG) industry.
Proven experience in multi-channel digital management, including the development and oversight of websites and social media platforms.
Demonstrated leadership in managing agency relationships and driving collaborative success.
Strong project management skills with the ability to handle multiple projects simultaneously.
Excellent communication skills, both written and verbal, with a keen eye for detail.
Education: Bachelor's degree in Marketing, Communications, or a related field preferred.
Compensation and Benefits:
Competitive salary commensurate with experience.
Comprehensive benefits package, including health, dental, vision, and retirement plans.
Relocation assistance for qualified candidates.
Opportunities for professional development and career advancement within a globally recognized brand.