Our client, an expert in providing HR solutions to organizations across the US, has retained Naviga to identify a Chief Marketing Officer to join their team. 
 
Title: Chief Marketing Officer
Location: Remote, US

Key Notes/Company Details:

• 20 years in business with consistent YOY growth & 94% retention rate 
• National presence representing clients across all industries 
• Full-service HR outsourcing to small-medium and large businesses
• Progressive and innovative leadership team

Responsibilities:

• Develop and implement a comprehensive marketing strategy to support new customer acquisition and retention.
• Partner with the CEO, CFO, and Chief Revenue Officer (CRO) to ensure marketing initiatives align with revenue goals.
• Oversee demand generation strategies, including digital marketing, content marketing, paid media, SEO/SEM, and lead nurturing campaigns.
• Define and refine the company’s brand identity, voice, and messaging across all channels.
• Ensure consistency in brand storytelling and customer experience.
• Develop and execute go-to-market (GTM) strategies for new products, services, and market expansions.
• Align marketing with sales efforts to optimize customer acquisition, upselling, and cross-selling opportunities.
• Optimize pricing strategies and customer segmentation to maximize revenue growth.
• Monitor industry trends, market shifts, and competitive landscapes to identify growth opportunities.
• Leverage data analytics, customer insights, and performance metrics to drive decision-making.
• Lead customer experience initiatives to improve loyalty, satisfaction, and retention.
• Develop a strategy for engaging key customer segments through personalized marketing campaigns.
• Build strategic alliances with industry partners, influencers, and media outlets to enhance brand reach.
• Oversee PR and communications efforts to maintain a strong public presence.
• Recruit, develop, and mentor a high-performing marketing team.
• Oversee the marketing budget and ensure ROI-driven allocation of resources.  

Requirements:

• Senior marketing leadership experience, preferably in a high-growth environment.
• Experience leading marketing teams of 30+ members across multiple functions.
• Proven track record of driving revenue growth through strategic marketing initiatives.
• Expertise in B2B and B2C marketing, including digital marketing, demand generation, and branding.
• Strong data-driven decision-making and analytical skills.
• Experience aligning sales, finance, and marketing strategies to maximize revenue.
• Proficiency with marketing automation, CRM systems (Salesforce a plus), and analytics platforms.
• Ability to manage large-scale marketing budgets and measure performance through KPIs.
• Strong leadership, communication, and presentation skills.
• Must be open to travel across the Eastern portion of the United States as needed.

 
Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• MBA or equivalent experience is a plus.

Benefits:

• Medical, dental and vision plans
• 401k plan